There is no evidence or logic saying that Hell exists, so I don't see any reason to fear it or believe it. There's no reason to believe that there's a teapot orbiting Mars either.
When we die, our cells die and the chemical reactions in your body stops, which means your memories are lost and your thoughts and feelings are lost. Those are chemical reactions within your brain. While some people believe in spirits (substance dualism), I don't, and like before I don't see any reason to. Why deny the functions of what we observe [the chemical reactions] and apply those functions to something we cannot observe, why not just accept that we can observe it?
There's probably no life after death, so the best thing to do is to enjoy the lives we know we have, and not fear what some people think happen afterwards. I could also just make a Hell 2 up, which tells people to do what I want them to do so they don't end up in there too, but fear is an evil and sadly powerful tool that we shouldn't let people use against us.
Also, why would an all-loving god place you in a hell?